Digital Marketing Course

  1. Course
  2. Digital Marketing Course

Digital Marketing:

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.

1. Demo
  1. What is digital marketing
  2. What is traditional marketing
  3. What is the difference b/w DM & TM
  4. Disadvantages of traditional marketing
  5. Advantages of Digital marketing
  6. Whats in the course
  7. What will you become after studying this
2. Introduction
  1. Introduction to Search Engine
  2. Website
  3. Domain
  4. Hosting
  5. URL
  6. What is Customer persona – how to create it

Overview:

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Benefits of DM:

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:

  • Global reach - a website allows you to find new markets and trade globally for only a small investment.
  • Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
  • Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
  • Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
  • Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
  • Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
  • Improved conversion rates if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Course Objectives:

Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related); and you should benchmark against your competitors to ensure that you are more effective.

Pre-requisite / Target Audience:
  • No prior knowledge about marketing or digital marketing is required
  • Speak and write English fluently
  • Have broadband internet access
  • Have basic PC skills and online access
  • Be over the age of 18
  • Be fully committed to Squared!
What can you expect?

Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organization’s Digital Marketing and brand-building efforts.

Who Can Join?
  • Business Owners who want to attract more customers online and really want to learn Practical Strategies right from Email Marketing to Advance PPC Marketing to grow their business.
  • If you are a Marketing Employee, I.T person, social media marketer, website or Graphic Designer, you can join this advance course & complement your skills with Digital Marketing.
  • If you are a Student or a Job Seeker, here comes a great opportunities to excel in the field of Digital Marketing. Start a Job or start your own Online Business
Is it Difficult to Learn ?

Absolutely Not. We will teach you through Step-by-Step. You just need basic knowledge of Computers and Internet. It will be in Simple Language.

TRAINING CURRICULUM
1. SEARCH ENGINE OPTIMIZATION (SEO)
  1. Introduction to SEO
    • How Search Engines Work
  2. On-page SEO
    • Technical SEO
    • Mobile SEO
  3. Off-page SEO
    • Link Building
    • Local SEO
    • Social SEO
  4. SEO Audit, Tools, Measurement
    • Google Search Console
    • Measurement with Google Analytics
    • SEO Resources, Careers in SEO
2. SEARCH ENGINE MARKETING (SEM)
  1. Introduction to SEM – Fundamentals & Case Studies
    • What is SEM? Why SEM?
  2. Creation of Google Ad Campaign
    • Ad
    • Ad Format
    • Ad Policies
    • Ad Extensions
    • Keyword Selection
    • Keyword Strategies
    • Bidding Strategies
    • Optimizing the Campaign
  3. Mobile Ad Campaigns
  4. Shopping Campaigns – Introduction
  5. YouTube Marketing - Introduction & Ad Formats
3. DISPLAY ADVERTISEMENTS
  1. Introduction to display ads.
  2. Key Digital Display Concepts
  3. Ad Formats
  4. Ad Display Frequency
  5. Creative Formats
  6. Tracking your Campaign
  7. Laws & Guidelines
  8. Calculating your CPC Bid in Display
4. SOCIAL MEDIA MARKETING (SMM)
  1. Introduction to Social Media
  2. Facebook/Instagran Marketing
    • What is Facebook/Instagran Marketing
    • How does Facebook/Instagran Advertising Work?
  3. Twitter Marketing
    • Twitter Marketing for Brand Awareness
    • Twitter Analytics
  4. Pinterest Marketing
    • Pinterest for business
    • Analytics & Measurement
  5. LinkedIN - The hub of B2B Networking
    • Creating LinkedIN Account
    • Updating Contact Information and Links
    • Designing Profile and Summary
    • Managing Connections
    • Advance Searching
    • Who Viewed Your Profile Endorsements - Publishing and Receiving
    • Creating LinkedIN Company Page
    • Updating Products and Services
    • Running Paid Campaigns
    • Recruitment through LinkedIN
    • LinkedIN Groups
  6. Youtube marketing
5. EMAIL MARKETING
  1. Introduction to Email Marketing
  2. Email Automation Tools
  3. Creating Landing Page
  4. Capturing Leads
  5. Email Templates and Designs
6. REMARKETING STRATEGIES
  1. Email Re-Marketing Strategy
  2. Facebook ReMarketing
  3. Google Adwords ReMarketing
  4. Pixeling and Tracking Cycle
7. AFFILIATE MARKETING & ADSENSE
  1. Understanding Affiliate Marketing
  2. Sources to Make Money Online
  3. Selecting Affiliate Program
  4. Selecting Affiliate Program
  5. Payments and Payouts
  6. CPC, CPA, CPI and other metrics
  7. Applying Affiliate Marketing in business around you.
  8. Blogging
  9. Google AdSense Account Setup
  10. Placing Ads on Website
  11. Placing Ads on Blogs
  12. Performance Metrics
8. E-Commerce And Payment Gateway
  1. eCommerce Business
  2. Planning eCommerce Website
  3. Product Placements
  4. Promoting eCommerce Website via Facebook Ads and Google Ads
  5. Remarketing Products
  6. Payment Gateway in India
  7. Application and Documentation
  8. Collecting Online Payment
  9. Invoice Payments through Emails
  10. Integrating Payment Gateway
  11. Shopify and Woo-Commerce
9. CONTENT MARKETING
  1. Content Strategy
  2. Create Content
  3. Website Content Optimization
  4. Distribute & Promote Content
10. ONLINE REPUTATION MANAGEMENT (ORM)
  1. What is ORM?
  2. Why ORM?
  3. How to tackle negative reviews?
  4. Ways to create positive brand image online.
11. WEB ANALYTICS
  1. Get Oriented in Google Analytics
  2. Installing Analytics code in site
  3. Understand Your Audience
  4. Evaluate Acquisition
  5. Understand Behavior
  6. Key Performance Metrics [KPI] in Analytic
    • Visits and Users
    • Time on Page/Site
    • Bounce Rate
    • Exit Rate
  7. Traffic Reports
  8. Behavior Reports
    • Behavior Overview
    • Site Content
    • Site Speed Analysis
  9. Facebook/Instagram Analytics
  10. Twitter Analytics
  11. Pinterest Analytics
12. Additional Topics
  1. How to Become a Freelancer in Digital Marketing?
  2. Rank and Rent Business Model
  3. Case Studies

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